#40: A World Where People Work to Make a Life – WeWork’s GM of Northern California, Elton Kwok!

Bay Area locations: we.co/norcal
More info on creator awards: https://www.wework.com/creator/
Instagram + Twitter handle: @wework

The WeWork Story
Founded in 2010, wanting to build more than beautiful, shared office spaces. A dream of building a community and a place to join as an individual but where you become part of a greater “we”. WeWork is redefining success mesausred by personal fulfillment, not just the bottom line.

Listen in to the final episode of the first season of the Brand Hero podcast as Elton Kwok, GM of Northern California of WeWork, joins the pod to discuss how WeWork has built their brand from the ground up through guerrilla marketing.

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About the author, SwagSam

Sam Kabert is the Creative Director of ValueBP Marketing Group and the Creator and Co-Host of the podcast “WhatUp Silicon Valley!” A risk taker who embraces permanent beta, Sam is leading the transformation of his family-run office supplies business into a promotional products’ powerhouse.

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