The WeWork Story
Founded in 2010, wanting to build more than beautiful, shared office spaces. A dream of building a community and a place to join as an individual but where you become part of a greater “we”. WeWork is redefining success mesausred by personal fulfillment, not just the bottom line.
Listen in to the final episode of the first season of the Brand Hero podcast as Elton Kwok, GM of Northern California of WeWork, joins the pod to discuss how WeWork has built their brand from the ground up through guerrilla marketing.