As a men-focused niche founded in 2012, Touch of Modern is an e-commerce website and app that caters to the modern lifestyle. Considered as one of the fastest growing company, it is a curated, online shopping destination for men to elevate their lifestyle. It provides redefining online shopping experience for every product curated from furniture to fashion curated by in-house design experts and offered at unbeatable prices.
As the co-founder and CEO, Jerry Hum explained that the app focused on discovery and selling really cool and interesting, one-of-a-kind, in-season products from well-known brands and up-and-coming designers that can’t be easily found in mainstream retailers. Jerry plays a key role in determining which products, brands and designers are featured on Touch of Modern. Trained in architecture and with a strong background in design, Jerry applies a systematic approach to curation, evaluating each proposed item against a strict set of criteria to meet customer demand and brand standards. A native of New York, Jerry now resides in San Francisco, where Touch of Modern is headquartered.
Today, the site is one of the most popular men’s lifestyle destinations, with more than twelve million registered customers. The business reported hit $113 million in revenue in 2017 and is continuing to grow profitably.
01:35 What is Touch of Modern?
02:01 Sourcing the good fit products
03:05 The process of curating products for the website
05:15 How Touch of Modern started
08:55 Recent accolades
09:40 The process of gaining 12M users
11:20 Andrew bringing up Twitch
13:00 TV as a platform to grow the following
13:22 Target audience demographic
13:57 What the website has to offer
14:42 Building customer relationship and customer retention
16:08 Touch of Modern App
17:55 Number of products being released daily
18:24 Selecting and hiring talents and employees
19:27 Attending tradeshows
21:46 Going on adventures during his spare time
23:56 Using some products in his own website for his adventures
24:45 Jerry’s tale of adrenaline rush and the fear of heights
26:26 Future adventure plans
29:15 How to find out more about Touch of Modern
29:20 How the name Touch of Modern came up