Being Vulnerable

Like being authentic, or “authentically you” … “being vulnerable” is a trendy content approach. There’s just something about being true and real … and an honest approach. It resonates with people. We all have feelings and emotions and oftentimes in business we ignore...

Ultimate Podcast Setup

Most of us who get into podcasting do not have a background in audio equipment or even editing for that matter. Add to that the fact that the understanding of how sound travels is not anything we’ve been taught or have come across in our careers. More often than not,...

Fantasy Football BOLD PREDICTIONS (Week 4)

Fantasy Football BOLD PREDICTIONS (Week 4) It’s here, the fourth quarter of the NFL season. A lot of NFL teams look at the season just like a game… quarters. There’s 4 quarters in a game and the NFL season has a total of 16 games. If you divide the 16 games by 4, it’s easy to see that...

Swag is Everywhere – How To Get Your Brand Out There

In this series of how to use Swag (promotional products) to inspire action with your clients we have covered all the basics. Everything from planning with the end in mind, budgeting, packaging and of course… getting samples. What we haven’t really talked about is the...

The Emotional Connection of Swag

I love LinkedIn, in fact I’d say it’s my favorite social network. It’s so underrated and utilized by most professionals! However, this post in our series of how to start your first Swag campaign is not about LinkedIn! The reason why I wanted to touch on LinkedIn is...