#1: Start with the END in Mind: Success with Swag(ger)

This is a brand new blog series called “Success with “Swag(ger)”… it’s all about promotional products. Rather Swag as I affectionately refer to these advertising products that bring so much joy to people.
Before we begin, I’d like to start with a challenge: What other form of advertising brings as much happiness as Swag does?

Think about it… promotional products are the one form of advertising where when the recipient interacts with it, they say “Thank You”.

So, how do you have success with swag anyway? What is Success with Swag(ger)?

Success with Swag(ger)
I intentionally choose to use the word Swag when referring to promotional products because swag represents confidence and being bold. Swagger is the actionable version of swag. While swag is looked to as something that is cool, swagger inspires and ultimately when your brand has swag (and swagger) it will resonate with your tribe.

Starting with the END in Mind.
Whatever it is I do, I always reverse engineer the process and start with the end in mind. You need to know where you’ve been in able to know where you are going to go. But how can you move forward without knowing the ultimate goal?

Goals… all great goals have an end. Why in business would we put our energy, efforts, and dollars into something without having a goal?

Swag is no different. If we want to have swag that resonates with people and that makes them think of your brand, we’ll need to start with the end in mind.

Do you want people to see your brand daily?
Some would refer to this as brand recognition.

How do you want people to feel when they see your brand?
Going cheap and “putting your logo” on just anything will jeopardize your brand integrity.

NEXT
In our next post, we’ll be outlining the exact thoughts and actions to take to have “Success with Swag(ger)”. Specifically, we’ll be looking at what criteria to evaluate when starting with the end in mind.

Swag On,
– SwagSam

Share this:

About the author, SwagSam

Sam Kabert is the Creative Director of ValueBP Marketing Group and the Creator and Co-Host of the podcast “WhatUp Silicon Valley!” A risk taker who embraces permanent beta, Sam is leading the transformation of his family-run office supplies business into a promotional products’ powerhouse.

Leave a Comment