Bonsai Your Brand
Hannah Duchesne is the Duchesne in Duchesne Communications by day and dabbler in many ventures and wearer of many other hats the rest of the time. Hannah brings a convergence of writing chops and branding insight to her clients, consulting start-ups and entrepreneurs as they incubate ideas and realize their potential. She’s also into running, kombucha-brewing and other fermentation, reading literary fiction, and consuming obscure documentaries en masse.
South Bay Social - Latest Episodes
In March, on South Bay Social, we’re switching gears and taking off in a completely different direction. In January we talked goals and thought leadership. In February we covered taking action on those goals and creating high-quality, “likable” content. Now, in March, I’m sitting down with four distinctly different marketing professionals, from different corners of…Read More
SOUTH BAY NEWS PitchTank 3.0 Recap – huge success, awesome pitches, and a great time was had by all! What’s up with WhatUp! Recapping 2 months of podcasting in 2018. Jess is a published author. Sam has launched his Brand Hero podcast. Lots going down and lots coming up! Light Up the Night benefiting the…Read More
This week on South Bay Social, we’re diving into making your content WORK FOR YOU (http://www.duchesnecommunications.com/commcorner/content-as-an-intellectual-property-machine) and WHERE AND WHEN you should be sharing your content. We’re 3/4 of the way through this series on content (find the other first two episodes here (http://whatupsv.com/southbaysocial6/) and here (http://whatupsv.com/southbaysocial7/) When you create content with bigger projects in…Read More
Last month we talked thought leadership. This month, we’re talking about TAKING ACTION and CREATING THE CONTENT you need to have to throw behind your weight as a thought leader. This week we’re talking about content as an art form and giving you some tools you can put into action making that content real. Want to know a South…Read More
This month on South Bay Social, we’re talking all about content, specifically creation and scheduling. On this episode, we’re kicking it off talking about content as an essential component of your marketing strategy and asking some questions about your marketing budget before we start TAKING ACTION (the FEBRUARY WHATUP! THEME). Shoutout to Playground Studios, SwagSam, and Coach Jessness for the KICK-A blogs over…Read More
We’re wrapping up our series on thought leadership and covering the topic of shouting out and giving nods to those within your industry and your original supporters (perhaps even your mom). It’s important not to forget you’re not a leader of anyone unless you have someone willing to follow you. When it comes to…Read More
All month long we’re talking thought leadership on South Bay Social and this week we’re focusing on controversy. Taking a big stance on a Big Issues is a great way to differentiate yourself from you peers/competitors. This week we’re exploring how to do that the right way. You are an individual. You have opinions.…Read More
We’re talking thought leadership all month long on South Bay Social. If your goal is to grow your audience and influence within your professional niche, this week we’re talking about just how to do that – how to connect interested people to what you have to say. You’ve got to pinpoint where people are.…Read More
This whole thought leadership gig is being talked about pretty much all of the time in 2018. The entire WhatUp team is talking goals this month, from top to bottom, and a communication-centric goal a lot of you are considering here in the South Bay – positioning yourself in a place of thought authority. …Read More
You may have noticed some difference around the WhatUp world. What was a weekly show is now a daily podcast channel. Hannah’s explaining the rebrand and the perspective and purpose of each show. South Bay Social’s focus is branding and marketing, social media and communication – all with a South Bay focus. Mark your calendars…Read More
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