Debuting the first OrigAudio product on Shark Tank, Jason Lucash and Mike Szymczak launched the “Fold N’ Play”, a speaker which folds based on the Japanese art of origami. Now a multimillion dollar company, OrigAudio is expanding into multiple products while keeping its niche boutique name.
Starting out at Jansport, Lucash has his own love-hate relationship with the world of marketing. With an idea in mind and a pitch on a national television series, Lucash partnered with Robert Herjavec, putting OrigAudio on the map. On the premiere of the episode, OrigAudio’s website crashed seven times and sells out on Amazon- and the rest is history.
Now the company has expanded into backpacks, power packs, headphones, and other accessories. Although, OrigAudio’s journey hasn’t been all smooth sailing; some problems with retailing has sent OrigAudio back on their original platform and focusing on their promotional ideas. Lucash still has his hands in the project, saying that he enjoys the creative aspects of the system more than anything else.
Today, OrigAudio is also tied with B2B marketing, creating promotional products for multiple companies throughout the country. Lucash is optimistic about the future of the swag industry as the shift goes from quantity to quality. The promising field of promotional products are surely leaving the old bulk purchases behind, and with more memorable items like OrigAudio speakers in the swagbag, it’s clear that the industry is looking up.
00:32: Jason’s first appearance on Shark Tank
02:00: The launch of OrigAudio
03:00: OrigAudio’s original products
05:01: Spoofing one of the most known products in music
08:00: The growth of OrigAudio
10:02: Transitioning out of retail and taking the Rock It out of Bed, Bath & Beyond
12:58: OrigAudio going into promo
14:47: Jason can’t stay away from the promotional industry
16:24: Creating custom designs for different clients
17:30: Getting inspiration from retail to create promo that sticks
19:28: The relaunch of OrigAudio.com
20:15: Creating a retail brand while being a promotional product company
22:00: Taking one piece minimums into success
23:00: Making awesome OrigAudio employees
24:45: The importance of company culture
26:00: A day in the life of Jason Lucash
27:15: What’s in store for OrigAudio?
30:48: There’s no meditating for Jason
34:00: Evolving from old school distributors into high quality products