#13: Social Media Examiner with Emily Crume

Check out Social Media Marketing World 2019 – I’ll be there!
Here’s the highlights about our media platform/reach:
  • Social Media Examiner started in 2009 and has led the way in producing high-quality, how-to use social media for your business editorial
  • Our 7th annual conference Social Media Marketing World returns to San Diego, March 20-22, 2019
    • Visit http://www.socialmediaworld19.com to get the best rate on your ticket for next year!
    • For a sneak peek at 2019 Sponsorships email me at: emily@socialmediaexminer.com
    • We created an Event Sponsorship Playbook designed to help you achieve the ideal event outcome. Events are expensive – and your brand is worth it!
    • In this podcast, we explore tips on how to grow your leads and customers by attending physical events
    • Looking for more events? Explore our curated Events page where we list relevant digital/social/marketing events
  • The Social Media Marketing Society helps marketers stay on the leading edge of social media – it opens again for membership in Spring 2018
  • The Social Media Marketing Podcast Mike Stelzner hosts a weekly podcast filled with social media how-to, it gets 300,000+ downloads monthly
  • The Social Media Marketing Talk Show is a weekly live news show simulcast on Crowdcast, Facebook Live and Periscope – also available in audio podcast format on iTunes
  • The 9th Annual Social Media Marketing Industry Report is currently available for download – this informs our editorial and helps us know what marketers want to learn more about
  • The 10th Annual Social Media Marketing Industry Report will publish in Mid-May (see below)
In his keynote at Social Media Marketing World, Michael Stelzner talked about the results of the 10th annual 2018 Social Media Marketing Industry Report, a survey of more than 5700+ marketers.
To give you a peek into the insights, here are the top 5 takeaways:
1. Facebook Leads. For 2 out of 3 Marketers, Facebook is their most important channel and 62% plan on increasing their organic activities.
2. Facebook. Facebook. Facebook. Marketers are using Facebook for Exposure (89%), Traffic (81%) and Organic Reach (66%).
3. Video continues to rise. The three main types of video are: On the Go (Instagram), Lean Forward (Live) and Lean Back (Long-Form). And while 77% of Marketers plan on increasing their use of video, only 35% are going Live.
Tip: go all in on longer form shows and leverage other platforms for distribution.
4. Working with Influencers = Advantage. About 39% of marketers are working with Influencers, while 61% are not.
5. The Chatbots are coming! As of 9/17, Facebook Messenger had an installed base of 1.3 Billion. Currently, only 15% of Marketers are using FB Messenger. In the next 12 months, 50% plan on using bots and 70% want to learn more.
BONUS: Diversify your marketing and lead with an omni-channel approach.
~ LinkedIn is a great place for video stories
~ Twitter may embrace Publishers as Facebook does not
~ Snap and Instagram and WhatsApp all feature Stories
You can expose your brand to the more than 250,000+ marketers who opt-in to receive this annual report with a full-page or half-page ad.
More details including pricing and ad material specifications: https://www.socialmediaexaminer.com/MediaKit_IndustryReport_2018
A limited number of ads will be accepted. Deadline for space: Friday, April 13th
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About the author, SwagSam

Sam Kabert is the Creative Director of ValueBP Marketing Group and the Creator and Co-Host of the podcast “WhatUp Silicon Valley!” A risk taker who embraces permanent beta, Sam is leading the transformation of his family-run office supplies business into a promotional products’ powerhouse.


  1. Emily Crume on 04/26/2018 at 1:59 PM

    Thanks for the interview, Sam. It was great fun to talk with you about events. Love your energy and enthusiasm for helping businesses connect #IRL. Cheers to you, Brand Hero!

    • SwagSam on 04/26/2018 at 2:01 PM

      Cheers Emily! thanks for coming on the pod and will see you next year at Social Media Marketing World! 🙂

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