#11: Sports Marketing with Robert Alberino of the SF 49ers!

Chief Executive Producer for the San Francisco 49ers, Robert Alberino is nothing but fast-paced fun with classic values. With a spearheaded team in the midst of Silicon Valley, Alberino is keeping and creating an era of The Faithful.

The San Francisco 49ers has had a few bumps in the road, but it is hard to undermine its brand recognition across the country. With its classic SF logo and loyal fanbase, Alberino is crushing campaigns in his Santa Clara headquarters. Through his love of the game and energetic personality, Alberino is set to create an epic return for the 49ers before kickoff even starts.

Down the road from Candlestick Park, Alberino’s team is looking to modernize the 49ers historical narrative. With the 49ers story and a team looking to innovate, fans can expect the SF look with a sleek new finish. Always working with 49ers enthusiasts in mind, the marketing experts with Alberino tirelessly delivers memorable fan experiences from its game day giveaways, to its dedicated social media team who is always open to customer feedback.

After a spectacular five games with quarterback Jimmy G., there is no knowing where the 49ers can go next season. The off season is building up anticipation for the upcoming games that both the marketing team and fans can’t wait to be unveiled. For the 49ers and its fans, it’s safe to say that 2019 will be a season full of surprises.

Time Stamp

05:15: Robert & his company’s background

06:55: Robert’s team and their responsibilities

12:08: “Before talent even gets mentioned, the question for you before you want to be part of that team, and that goes back to the seven [leaders] is, are you super selfless and can you lift up the rest of the team?”

15:30: San Francisco 49ers in Santa Clara

19:10 Talking about Jim Mercurio

21:42: Jimmy G. and the 49ers

22:46: Expectations after the end of the season

24:26: “We had had so much uncertainty in the last 3 or 4 years that we sort of needed a good dose of Jimmy G.”

25:35: Off-season work for the marketing team and modernizing the look

28:55: Purchasing large quantities of swag and which items succeeded

30:24: “We wanna give away things that people remember.”

31:40: Initiating game giveaways

33:40: The 49ers and community events

36:40: Robert’s three tips for young professionals

42:30: First impressions are everything

44:21: “You wanna dress for where you’re going, not for where you are.”

48:48: Robert’s call to action

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About the author, SwagSam

Sam Kabert is the Creative Director of ValueBP Marketing Group and the Creator and Co-Host of the podcast “WhatUp Silicon Valley!” A risk taker who embraces permanent beta, Sam is leading the transformation of his family-run office supplies business into a promotional products’ powerhouse.

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